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Editorial Review:
Contrary to popular belief, when you buy an expensive camera the exposure skills DO NOT COME with it!
When you buy an expensive GUITAR, you KNOW that playing skills DO NOT COME with it! When you buy an expensive CAR, you KNOW that driving skills DO NOT COME with it! When you buy an expensive CAMERA, why, then, do you NOT KNOW that exposure skills DO NOT COME with it?
This book teaches the beginning Digital/35mm photographer (9th grade level) the simple and practical methods of correctly exposing a subject. This is also the world's first Digital Zone System book that addresses the application of the Zone System of exposure using current manual digital cameras including many of today's D-Slrs. The book covers in detail the applications of a camera's meter, an off-camera spot meter, an off-camera incident meter, and easy-to-remember techniques for exposing sunlit to moonlit subjects without a meter. The book uses Farzad's simplified 5-stop technique using 100 ISO color slide or Digital Film as its base, but the same techniques can be applied to Black and White, as well as color negative film with different ISOs. Since all the thinking is done before the photographer takes the picture, the book is ideal for this millennium's 35mm photographers that use one-hour processing labs. Since all the exposure decisions are made ahead of time (before the picture is taken), the technique saves the digital photographer many hours that he or she would waste behind the computer trying to figure out what he/she wanted to capture in the first place. The highest level of math required from the reader to understand this book, is to be able to multiply and divide a number by two. Also in the fourth edition (with the Lotus flower on the cover), a special calibration section is added to the end of the book for all those photographers who have spent a few thousand dollars on their D-Slr and are consistently getting underexposed and unacceptable images.
The fourth edition also includes Digital footnotes and assignments for photographers using manual digital cameras. The book also includes Digital as well as 35mm exposure cheat sheets for Canon EOS 5D, Canon EOS 10D, Canon EOS 20D, Canon EOS 30D, Canon EOS A2/A2e, Canon EOS Rebel TI, Canon EOS Rebel XT, Canon EOS Rebel Xti, Canon PowerShot G5, FujiFilm FinePix S7000, Minolta Maxxum 5, Minolta Maxxum 7, Minolta Maxxum 9, Minolta Maxxum STSi, Nikon Coolpix 990, Nikon Coolpix 5700, Nikon Coolpix 8700, Nikon D50, Nikon D70, Nikon D80, Nikon D200, Nikon F4, Nikon F5, Nikon F100, Nikon N70, Nikon N90, Nikon N6006, Nikon N8008s, Pentax *ist-D, Pentax 645N, Pentax MZS, Pentax PZ1P, and Sony DSC-F717.
Customer Reviews:
Avg. Customer Rating: 4.5 / 5.0
Under expectations
Bahman Farzad's simplified Zone system is a good down-to-the-point book. It really passes through the idea, and on that aspect is very good. It lacks, however, examples, I mean application examples - as Farzad 'sells' his book through the beautiful photos on his site. Another point is that the book is needing an update, although it is a 2007 edition. I also purchased the other book, 'On Camera Spot Metering', that dissapointed me, as it is mostly an exerpts-copy of the former book. I recomend the Simplified... more info
Excellent & useful
I really like this book. It consists of exercises & a bit of theory, the book is filled with learning examples to understand exposure. A brilliant idea & well worth the money.
It Really Works!
This is succinct and straight to the point. I have been looking for something like this for years. If a highly trained 76 year old idiot like me understands the methodology and make it work , anyone can. Cannot praise it highly enough.
The BEST book on Exposure ever !!
I am a rank amateur just entering the world of photography and have struggles with trying to understand the concepts of exposure .....Well I have read ton's of books and articles but NOW is the first time that I have understood all of it. The book is amazing . It is written for the novice and for that I am grateful. but there is plenty in here for the experience photographer as well. I can't recommend this book highly enough. If you are serious about getting better shots this is definitely a book you need... more info